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'47

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Do you want to know the story behind '47 Brand? Ofcourse you do!


It goes like this. Honest, passionate, no bullshit. They have brought the anecdotes from the early days to life by, by animating their already animated founding family.

1947

CHAPTER 1: THE HUSTLE
2 words – 2 cents. The first English that twin Italian bros Henry and Arthur D’Angelo would learn to pronounce when they immigrated to America. The energetic disposition of local fandom encouraged the lads to start selling sports memorabilia on the streets of Boston at the tender age of 12.

1967

CHAPTER 2: FAMILY
Some children get their education in a class; others (very few others, most likely) get it at Fenway Park, home of the Boston Red Sox. Much like the sport itself, the family business taught Arthur’s 4 sons, now co-owners of ’47, invaluable lessons in teamwork and competition at every turn.

2004

CHAPTER 3: PASSION
That same ferocious spirit that started back in 1947 has infused the brand culture we enjoy today. As a 2nd generation moves ’47 forward, they will never forget where it started – rooted in family values, genuine relationships and the simple belief that the future is what we create.

Now being the sole licensees of the Nation Hockey League's headwear, you will only be able to cop caps from teams like the Chicago Blackhawks, Anaheim Ducks, Detroit Red Wings and Los Angeles Kings from '47 Brand.

West Brothers are proud to be an official stockist of '47 Brand and will continue to stock a nice range of their strapbacks, snapbacks and other merchandise so check it out today!